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Strategic Partnerships & Systems that Scale

Build smart. Build fast. Build to last.

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About

Why Built to Last Works

Strategy is good. Systems are better.

DRAG TO EXPLORE

DRAG TO EXPLORE

About Jack Farina

After 10 years helping creators quit their jobs and build sustainable businesses, I took my own advice. I left a senior role in tech, went to culinary school, and became a creator myself. Now I help platforms grow by walking the same path as their users—bridging strategy with lived experience.

Former Director at Linktree, Head of Strategic Partnerships

Grew distribution via product integrations (YouTube, TikTok, Shopify)

Launched monetization tools used by millions

Why Built to Last Works

Built to Last Works helps creator platforms turn surface-level growth hacks into deeply aligned, long-term systems. We focus on sustainable traction, not vanity metrics. Because if it doesn’t last, it wasn’t built right.

Strategy rooted in user empathy

Repeatable systems, not one-off stunts

Product-first thinking meets creator instincts

Philosophy

We believe in the crawl → walk → run method: Start small. Prove value. Scale with intention. That’s how we find the symbiotic overlaps—between product, mission, and community—that lead to compounding growth.

Listen before building

Earn trust, then scale

Align incentives early

Proven Partnerships

From first deals to full GTM rollouts, I’ve worked on partnerships that moved the needle—for companies, for creators, and for communities.

Built out Linktree’s creator partner program (YouTube, Spotify, Shopify, TikTok)

Launched first-to-market commerce integrations with YouTube, Tiktok, Instagram and Twitch at Spring

Directly responsible for 8-figure revenue channels and hundreds of thousands of creator acquisitions

Our Process

Start small. Prove Value. Scale with Intention.

Partnerships aren’t plug-and-play. That’s why I use a simple framework to guide every engagement:

Step 1

Discover Overlaps

We begin by uncovering where your product, people, and mission intersect with a partner's — what I call "symbiotic touchpoints." These are the roots of any lasting collaboration.

Analyzing partner priorities

User acquisition

Revenue growth

Retention

Sentiment

Co-Marketing

Step 2

Design for Fit

Not every idea deserves a partnership. Here, we prototype low-lift experiments to test value exchange, audience alignment, and long-term potential before investing real resources.

  • import requests
    class YouTubeStats:
    def __init__(self, api_key, channel_id):
    self.api_key = api_key
    self.channel_id = channel_id
    self.base_url = "https://www.googleapis.com/youtube/v3/channels"
    self.stats = {}
    def fetch_stats(self):
    params = {
    "part": "statistics",
    "id": self.channel_id,
    "key": self.api_key
    }
    response = requests.get(self.base_url, params=params)
    if response.status_code == 200:
    data = response.json()
    self.stats = data["items"][0]["statistics"]
    return "Data fetched!"
    else:
    return "Failed to fetch data."
    def get_summary(self):
    return f"Subscribers: {self.stats.get('subscriberCount', 'N/A')}, Videos: {self.stats.get('videoCount', 'N/A')}"
  • import requests
    class YouTubeStats:
    def __init__(self, api_key, channel_id):
    self.api_key = api_key
    self.channel_id = channel_id
    self.base_url = "https://www.googleapis.com/youtube/v3/channels"
    self.stats = {}
    def fetch_stats(self):
    params = {
    "part": "statistics",
    "id": self.channel_id,
    "key": self.api_key
    }
    response = requests.get(self.base_url, params=params)
    if response.status_code == 200:
    data = response.json()
    self.stats = data["items"][0]["statistics"]
    return "Data fetched!"
    else:
    return "Failed to fetch data."
    def get_summary(self):
    return f"Subscribers: {self.stats.get('subscriberCount', 'N/A')}, Videos: {self.stats.get('videoCount', 'N/A')}"

Step 3

Co-Build the Engine

Once we validate the fit, I help you build systems around it — outreach playbooks, onboarding flows, CRM pipelines, or whatever scaffolding makes the deal repeatable and scalable.

Our system

Your stack

Step 4

Refine and Scale

After launch, we optimize based on results. What worked? What didn’t? We refine the approach, layer in automation or tooling, and scale only what’s worth scaling.

Consistent communication

Multiple touch points with partners

Scalable systems

AI Optimized

Performance

Partner KPI measurement

Our Services

Fractional BD & Growth Services

Strategic partnership services designed to build sustainable growth engines for creator economy platforms.

All Tasks

Waiting for approval

  • CRM Cleanup & Prioritization

    Due on 2nd july

  • Outbound Messaging Sprint

    2 days ago

  •  Deal Coaching Session

    Weekly

  • Weekly Metrics Review

    70% prepared

  • Content Repurpose Brief

    sent to selected partners

All Tasks

Waiting for approval

  • CRM Cleanup & Prioritization

    Due on 2nd july

  • Outbound Messaging Sprint

    2 days ago

  •  Deal Coaching Session

    Weekly

  • Weekly Metrics Review

    70% prepared

  • Content Repurpose Brief

    sent to selected partners

Fractional BD & Growth

Embedded BD & Growth Strategy

We help early-stage teams turn scattered outreach into repeatable systems. From building your pipeline to weekly deal coaching, we embed with your team to accelerate business development without the overhead.

Deal Coaching

Growth Systems

GTM

Go-to-Market Execution

You know partnerships are a growth lever, but launching the right motion is tough. We help you identify the right audience, design the funnel, and run pilot campaigns that actually convert.

Vertical Strategy

Funnel Analysis

Alpha/Beta Administration

What can I help with?

Custom GPT design for your specific CRM and data stack

|

Add document

Analyze

Generate Image

research

What can I help with?

Custom GPT design for your specific CRM and data stack

|

Add document

Analyze

Generate Image

E-mail Sending..

LinkedIn

Social Media

Founders

Draft

Schedule

Sent

E-mail Sending..

LinkedIn

Social Media

Founders

Draft

Schedule

Sent

Product & Platform

Partnerships Incubator

You’ve got platform integrations, but they’re underutilized. We build co-marketing plans, activate distribution channels, and map ecosystem opportunities to turn dust-gathering APIs into real growth.

Co-Marketing

Integration Playbooks

Channel Strategy

Advisory

Founder Soundboard

Sometimes, you just need a strategic sparring partner. We offer weekly working sessions, async feedback, and help navigating creator partnerships, early hires, and GTM decisions.

Strategy Calls

Hiring Support

BD Coaching

Hey David!

Here is your Custom project & schedule

On going project :

Partner Pipeline Analysis

90% Finsihed

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Founder advirsory

10:00 am to 10:30 am

Custom automation

06:00 pm to 06:30 pm

Hey David!

Here is your Custom project & schedule

On going project :

Partner Pipeline Analysis

90% Finsihed

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Founder advirsory

10:00 am to 10:30 am

Custom automation

06:00 pm to 06:30 pm

Add-Ons

Add-On Modules

Specialized services to extend your growth strategy and deepen partner performance.

Creator Funnel Optimization

Audit and redesign of creator onboarding, activation, and monetization flows to align with your platform's goals.

Vertical Playbook

Bespoke GTM plan for specific user verticals complete with messaging, tactics, and launch ideas.

Competitive Messaging

Sharpen your edge with comprehensive market analysis, product teardowns, and positioning guidance.

Partnership Audit

We analyze existing partner performance, communications and roadmaps to isolate upcoming opportunities.

Partner Collateral Pack

Custom pitch decks, one-pagers, demo scripts, and onboarding templates built to help partners move faster and with clarity.

Activation Experiments

Design and run experiments to test GTM tactics, onboarding paths, or product incentives in creator-focused programs.

Get in Touch

Ready to build partnerships that last? Let's start the conversation.

Book a free call

Book a free call

Email me

Email me

Find me on LinkedIn

Find me on LinkedIn

FAQs

Questions?

Quick answers to your most common questions about partnerships, growth, and working with Built to Last Works.

What types of companies do you work with?

How do you typically start engagements?

What do you mean by “embedded BD”?

Can you help us build with creators even if we’re not a creator platform?

What kind of deliverables do you provide?

Website by Jack Farina

© All right reserved

Website by Jack Farina

© All right reserved